Radio 105 and Radio Monte Carlo Swiss abandon DAB
The Federal Office of Communications has launched a second call for bids for three additional DAB licenses for private radio stations in specific language regions. The two radio stations, Radio 105 and Radio Monte Carlo Swiss, have decided not to participate at this time.
The Federal Office of Communications (OFCOM) has launched a second invitation to tender for three further regional language DAB licenses for private radio stations (see ). The two radio stations Radio 105 and Radio Monte Carlo Swiss have decided not to participate for the time being.
It is currently very questionable whether DAB will achieve a breakthrough at all, as this new digital radio technology requires new receivers, explains Giuseppe Scaglione, Managing Director of Radio 105 and RMC Swiss. In Europe, the desired success with DAB has not yet materialized and in the important US radio market, DAB is not an issue at all. Should DAB develop successfully in Switzerland, Radio 105 would possibly participate in the third or fourth DAB ensemble, says Scaglione. In the meantime, Radio 105 and Radio Monte Carlo Swiss would continue to expand their activities in the area of IP-based radio.
The Zurich agency Spillmann/Felser/Leo Burnett SFLB is currently advertising for SRG with a campaign for DAB radio programs to ensure that DAB achieves the expected breakthrough in the future (see
).
It is currently very questionable whether DAB will achieve a breakthrough at all, as this new digital radio technology requires new receivers, explains Giuseppe Scaglione, Managing Director of Radio 105 and RMC Swiss. In Europe, the desired success with DAB has not yet materialized and in the important US radio market, DAB is not an issue at all. Should DAB develop successfully in Switzerland, Radio 105 would possibly participate in the third or fourth DAB ensemble, says Scaglione. In the meantime, Radio 105 and Radio Monte Carlo Swiss would continue to expand their activities in the area of IP-based radio.
The Zurich agency Spillmann/Felser/Leo Burnett SFLB is currently advertising for SRG with a campaign for DAB radio programs to ensure that DAB achieves the expected breakthrough in the future (see
).
