Radio 105 offers new spot placement

 Radio 105 is introducing a new form of advertising on its web radio stations: Customers can place a spot directly before the start of a web radio channel. This is intended to give the advertising more exclusivity than spots that run within a block: While the user waits for the desired web radio program to start, he listens to a single spot. To keep listener acceptance high, only spots with a maximum length of 15 seconds will be accepted, as Radio 105 founder Giuseppe Scaglione announced. Conventional advertising blocks and sponsor mentions will remain on offer. With the new offer, Scaglione wants to give advertising customers a guarantee for contacts actually generated. He does not use extrapolations, but can verify the figures based on the entries on the provider's server, the radio man explained to Werbewoche. He has the reported figures notarized.
In addition to the main station, Radio 105's web radio offering includes four different special-interest programs. According to Radio 105, their use increased by 32 percent last year. The web channels were used 9.5 million times.