Radio 105 in 3rd place among the most listened to radios
According to a study, after 18 months of FM broadcasts, Radio 105 ranks third among the most-listened-to radio stations in German-speaking Switzerland among 14- to 34-year-olds. The study examined listening habits for the following stations: Energy ZH, Radio 1, Radio 105, Radio 24, Argovia, Basel, Basilisk, Energy Bern, Pilatus, Sunshine, Top, and Zürisee.
From April 15 to 26, the Blue Eyes Marketing agency conducted an online survey with a structured questionnaire among 2,373 people. Intensive Internet users from German-speaking Switzerland aged 14-49 were asked about their radio consumption. The study was quota-based according to the definition of Net-Metrix Base 2010/2 and Net-Metrix Profile 2011/1 and is representative of the characteristics age and gender, according to a statement from Radio 105.
Radio 105 is listened to at least once a week by 534,394 people between the ages of 14 and 34. The youth station thus ranks third in the broadest user group WNK in this target group. Second place goes to Radio 24 with 645,971 listeners, and in first place is Energy Zürich with 872,061 listeners. Radio 105 already has 21,454 fans on Facebook, putting it in third place among all private radio stations in German-speaking Switzerland.
