Radio 1 announces tariffs
Roger Schawinski has published the rates for his new station, Radio 1, and announced an extensive advertising campaign. There is a special rate plan for the station's trial phase.
Roger Schawinski has published the tariffs for his new station Radio 1 and announced an extensive advertising campaign. The rates are divided into two phases: In the test phase from January 14 to March 16, 2008, spots will only be offered in packages at a reduced secondary rate. According to the announcement, Radio 1 will run a maximum of two advertising blocks of no more than 90 seconds each during the test phase. An initial advertising campaign will draw attention to the start of the test phase. At the official start of broadcasting on March 17, 2008, the regular rates, which are graduated by the hour, will come into force. The launch will be accompanied by an extensive advertising campaign. The rates are available on the Radio 1 website.
