Radio 1 introduces second slogan
Radio 1 is introducing a second slogan alongside its existing tagline, «For Adults Only»: «Only great songs.» To accompany this, listeners can hear on-air trailers in which three songs are briefly played one after another.
Radio 1 introduces a second slogan alongside the existing claim "Only for adults": "Only great songs". To this end, corresponding trailers can be heard on air, in which three songs are played briefly one after the other. This is intended to signal that the station will only play the best songs from now on, according to a statement on Thursday. "Our music concept sets us even more clearly apart from all other private radio stations," Radio 1 founder Roger Schawinski is quoted as saying. The focus is solely on the adult target group.
