Radical solution: Council of States wants to ban alcohol advertising
The Council of States wants to ban alcohol advertising in domestic television programs and foreign advertising windows. On Wednesday, it voted 22 to 19 in favor of a radical solution.
The Council of States wants to ban alcohol advertising in domestic television programs and foreign advertising windows. On Wednesday, it voted 22 to 19 in favor of a radical solution.
The background to the discussion about alcohol advertising is the media-film promotion agreement with the EU. If Swiss film wants to continue to benefit from this program, Switzerland must relax its advertising bans as a political price. In 2007, the Federal Council presented its dispatch on the continuation of the media agreement with the EU. Parliament rejected the deal with the instruction to renegotiate with the EU. The Federal Council then submitted a supplementary dispatch. In talks with the EU, it found a solution that allows Switzerland to impose stricter rules on political and religious advertising as well as alcohol advertising than in the broadcaster's European country of origin.
The Council of States has now decided by a relatively narrow margin that all advertising for alcoholic beverages in TV programs on Swiss and foreign stations is illegal if they are specifically aimed at the Swiss public. The decision, which now goes to the National Council, was motivated by the idea of prevention and the protection of minors.
The background to the discussion about alcohol advertising is the media-film promotion agreement with the EU. If Swiss film wants to continue to benefit from this program, Switzerland must relax its advertising bans as a political price. In 2007, the Federal Council presented its dispatch on the continuation of the media agreement with the EU. Parliament rejected the deal with the instruction to renegotiate with the EU. The Federal Council then submitted a supplementary dispatch. In talks with the EU, it found a solution that allows Switzerland to impose stricter rules on political and religious advertising as well as alcohol advertising than in the broadcaster's European country of origin.
The Council of States has now decided by a relatively narrow margin that all advertising for alcoholic beverages in TV programs on Swiss and foreign stations is illegal if they are specifically aimed at the Swiss public. The decision, which now goes to the National Council, was motivated by the idea of prevention and the protection of minors.
