Pupil measurement for transparency of the media effect

The research institute of the Berlin
consulting firm Goldmedia has developed a new biometric procedure
developed. The real effect of media is analyzed on the basis of the
pupil reactions are measured. This is called a mental workload analyzer
patented instrument that, for the first time, definitively detects interfering stimuli such as light.
is switched off. This reduces the change in pupil size with
emotional and mental stimulation. The procedure enables
the acquisition of transparent data on product and media impact
beyond the statements of test persons.