Publitex sells business magazine Blickpunkt
New publisher for Blickpunkt: The business magazine for SMEs is now published by W. Gassmann. This means that the magazine for small and medium-sized enterprises is moving from Basel to Biel.
Focus was sold as of July 1 to W. Gassmann, which publishes the Bieler Tagblatt and Le Journal de Jura, among others. The editorial quality of the magazine is to be maintained and further expanded by the change. According to Marcel Geissbühler, overall head of media at W. Gassmann, long-time editor-in-chief Tobias Wessels will remain loyal to Blickpunkt: "With us, he will find the necessary resources to further develop the magazine in terms of both content and appearance. We will also continue to expand the Internet portal for SMEs that is part of the magazine." The advertising agency Biel-Bienne, which belongs to W. Gassmann, will take over the sale of advertisements.
Blickpunkt was previously published by Publitex in Basel. Publisher Dominique Hiltbrunner explains: "We considered various options with Publitex for our Blickpunkt product and listened to interested parties. After intensive examination, we felt that the solution with the Biel-based print and media company was the best, because it is backed by a strong regional publisher and equipped with the necessary resources to take the product a step further."
The parties have agreed not to disclose the purchase price.
