Publisuisse: Sales up 35 million francs
The advertising sales agency Publisuisse generated net revenue of just under 322 million Swiss francs in fiscal year 2010. This significantly exceeded the previous year’s result (287 million Swiss francs) by a significant 12 percent. Net revenue from the sale of traditional TV advertising for SRG SSR programs amounts to approximately 300 million Swiss francs.
The other business areas (TV and radio sponsorship, cross-media) also posted a total of CHF 21 million, a significant increase of 11% compared to the previous year's result in these areas. Net profit after tax amounted to CHF 1.4 million.
After a difficult economic year in 2009, with sales declining in all of Publisuisse's business areas, the Swiss economy recovered much faster than expected. Driven by strong growth in electronic media, the entire advertising market benefited from this development. Television further expanded its position as the leading medium and the advertising industry increasingly used the qualitative advantages of SRG's premium products to place its messages. Publisuisse wrote this in a press release on Thursday. The intensified activities in the area of new customer acquisition also had a positive impact on the business result.
Although the economic forecasts for 2011 predict a slight slowdown in the economic upturn, the advertising marketer continues to assess the outlook for the advertising market as positive. This is also shown by Publisuisse's good sales performance in the first quarter. In addition, the moderate liberalization of the legal framework conditions for SRG programmes allows for a slight optimization of Publisuisse's offering.
