Publisuisse increases sales slightly
With sales of CHF 336.5 million, Publisuisse increased its previous year's result. In the television division, the figures remain stable compared to the previous year. However, the new business areas brought in more revenue.
With sales of CHF 336.5 million, Publisuisse increased the previous year's result. In the television sector, turnover remained stable at CHF 305.5 million. The other business areas (television and radio sponsorship, tele news combi, Espace TSR screens) developed very positively with an increase of around 66 percent, as the company writes in a press release on Monday. Operating income amounted to CHF 318.4 million, an increase of 3.7% compared to the previous year. Net profit after tax amounted to CHF 3.9 million. Publisuisse's share of gross advertising expenditure in the television sector amounted to 54 percent, meaning that it remains the number one in the television business in Switzerland. Following the successful takeover of TV sponsorship marketing for TSR last year, two new mandates were acquired this year: Tele Romandie Combi and Swiss Radio Pool (
). The new business activities and the assessment that the overall advertising market should continue to grow slightly in 2007 point to an economically successful financial year, the company reports. In addition, the future legal framework with its new possibilities (split-screen advertising, virtual advertising) should continue to have a positive impact.
). The new business activities and the assessment that the overall advertising market should continue to grow slightly in 2007 point to an economically successful financial year, the company reports. In addition, the future legal framework with its new possibilities (split-screen advertising, virtual advertising) should continue to have a positive impact.
