Publisuisse with sales growth in the 2011 financial year
At its annual general meeting on April 18, 2012, Publisuisse announced its revenue figures for the 2011 fiscal year. In the 2011 fiscal year, the company reported a revenue increase of 19 million Swiss francs (+6 percent).
This corresponds to net revenues of just under CHF 341 million. Net revenues from the marketing of classic TV advertising for SRG's programs came to just under 320 million. The other business areas (TV and radio sponsorship, cross-media) generated a total of CHF 21 million. Net profit after taxes amounted to just under CHF 1.7 million.
2012 will be a rather difficult year for the Swiss advertising market as a whole. The debt crisis in the euro zone and the associated strength of the Swiss franc are likely to have a negative impact on the Swiss advertising market. This is leading to a certain reluctance to invest in advertising, which publisuisse is also feeling in the first quarter of 2012.
The Board of Directors of Publisuisse is composed as follows:
President: Gilles Marchand, Director RTS
Vice President: Paul Nyffeler, Consultant Univest
Members: Dino Balestra, Director RSI; Roger Basler, Managing Director Heineken Switzerland; Nico Issenmann, Owner Issenmann Consulting; Daniel Jorio, Director Finance and Controlling SRG; Rudolf Matter, Director SRF.
