Publisuisse: Media Guide 2012 published
Publisuisse has published the Media Guide 2012. It contains information on all relevant advertising media, describes their planning and booking tools, and presents Switzerland's most important economic figures.
With a wealth of data and information on the advertising market, the planning and execution of advertising campaigns, new electronic forms of advertising and cross-media issues, the Media Guide is a useful working tool for creating media strategies for a wide range of needs, Publisuisse wrote in a statement Friday. The publication included chapters on "Population & Economy", "Media & Advertising Market", detailed information on the individual media including their planning and booking tools, a "Media ABC" with explanations of terms and formulas, a comprehensive intermedia comparison as well as the contact points of all relevant marketers and intermediaries in the industry, authorities, associations, organizations, research centers, training institutes and the communications trade press.
The Publisuisse Media Guide is published annually in German, French and Italian. It can be ordered free of charge at Publisuisse.ch/publications can be ordered or downloaded.
