Publisuisse: Media Guide 2009 redesigned

Publisuisse has redesigned the Media Guide 2009. It offers a general overview of all relevant advertising media in Switzerland and conveys the most important facts about the various media in a value-neutral manner, according to a statement issued by the SRG subsidiary on Thursday. It contains a "multitude of data on the (TV) advertising market, on the planning and implementation of advertising campaigns, on intermedia comparisons and on cross-media issues". The guide is aimed primarily at communications managers at advertising companies as well as consultants and media specialists at agencies.
Publisuisse's new image brochure "Publisuisse - macht mehr draus" is published at the same time as the Media Guide. After a brief introduction on media and the advertising market, it highlights the importance of electronic media and presents Publisuisse's competencies and portfolio.