Publisuisse launches Media Guide 2013
Publisuisse has launched the 2013 Media Guide. It contains information on all relevant advertising media, describes their planning and booking tools, and presents Switzerland’s key economic figures.
With a wealth of data and information on the advertising market, the planning and execution of advertising campaigns, new electronic forms of advertising and cross-media issues, Publisuisse's Media Guide is a useful working tool for creating media strategies for a wide range of needs, Publisuisse writes in a statement. The publication includes chapters on "Population & Economy", "Media & Advertising Market", detailed information on the individual media including their planning and booking tools, a "Media ABC" with explanations of terms and formulas, a comprehensive intermedia comparison as well as the contact points of all relevant marketers and intermediaries in the industry, of authorities, associations, organizations, research centers and the communications trade press.
The Media Guide from publisuisse is published annually in German, French and Italian. It can be downloaded free of charge from Publisuisse.ch/publications ordered or downloaded as a PDF. This year, for the first time, the Media Guide is also available in an easy-to-navigate Mobile version.
