Publimedia moves and expands its name
Starting Monday, Publimedia will have a new name—or, more precisely, a new name suffix: it will be known as Publicitas Publimedia going forward. At the same time, it is relocating to Zurich-Altstetten.
From Monday, Publimedia will have a new name - or, to be more precise, a name affix: it will be called Publicitas Publimedia in future. The change of name will coincide with the relocation of Publimedia's Zurich units to the new Publicitas operational headquarters in Zurich Altstetten, according to a press release. The change of company name is part of the introduction of the brand architecture of the new Publicitas. It follows the new brand concept, according to which the name Publicitas will precede the existing brands of the Swiss marketers. This is also reflected in the new Publimedia logo. As has already been announced, the other Swiss marketers of the new Publicitas are to follow Publimedia's example: With their move to the new Baslerpark location, Cinecom, Cinecom & Media, Mosse Media, Publimag, Radiotele and Web2com will also include the name Publicitas first in their company names at the end of May. After a transitional phase of around 18 months, the original brands will then be completely absorbed into the Publicitas brand: Publicitas will then be the sole brand for Publigroupe's "Media Sales" business segment.
