Publimag wins mandates and strengthens the team

With the publications Bon à Savoir, Ehlite, NightLife, Swiss Style and Tout Compte Fait, Publimag complements the mandates entrusted to it for marketing. Publimag also succeeded in strengthening its team with Anne-Marie Bonjour-de Jong in Lausanne and Philipp Vonarburg in Zurich-Glattbrugg. Edition Plus in Lausanne has entrusted Publimag with the market development of Bon à Savoir and Tout Compte Fait in French-speaking Switzerland. German-speaking Switzerland will continue to be covered by Ki Media. The consumer magazine Bon à Savoir, with around 400,000 readers, and the financial magazine Tout Compte Fait, with 92,000 readers, have both established themselves very successfully in the market in just a few years. Swiss Style, in conjunction with the AngloPhone telephone information service, is an information concept for the English-speaking population of Switzerland. Today, 140,000 people regularly use this service, which is focused on their needs. NightLife is the trend and nightlife magazine of the Arc Lémanique. Already successful in France and Luxembourg since 1997, NightLife was launched for French-speaking Switzerland at the beginning of 2005. The magazine is aimed at 18 to 35-year-old, dynamic and urban early adopters in the cities and conurbations of Geneva and Lausanne. The Ecole Hôtelière de Lausanne Institute of Technology and Entrepreneurship is the publisher of Ehlite. This trade magazine, published in French and English, is aimed at current and future decision-makers in the hotel and catering industry.