As the Mediapulse surveys presented on Tuesday show, TV and radio usage fell in all three parts of the country. However, radio remains the most widely used medium. The Internet is still on the rise. At 180 minutes per person per day, Ticino is the most avid TV watcher. In French-speaking Switzerland it was 170 minutes and in German-speaking Switzerland the average person watched television for 146 minutes a day. In German-speaking and French-speaking Switzerland, television consumption fell again slightly, while in Ticino it increased by five minutes per day, writes the SDA news agency in a report. SRG SSR's first channels remain the clear market leaders in their regions, but overall the foreign channels have the largest market share with 60.3%. RTL was the leader with 7.3 percent, followed by Sat1 with 6.4 percent. The overall market share of Swiss television amounted to 34.5%. In French-speaking Switzerland, TSR achieved a share of 32.3%. At 65.3%, the share of foreign channels in French-speaking Switzerland was higher than in German-speaking Switzerland. In Ticino, TSI achieved 31.3%, while foreign stations recorded a market share of 62.9%. Radio consumption fell by 0.7%, meaning that 90.3% of the population listened to the radio every day last year. Average daily consumption fell by 4 minutes to 100 minutes per person. The Internet still has potential for expansion. 72% of the population aged 15 and over surfed the Internet once a quarter. This means that Internet use has increased by 21% since 2001. This means that 68% of women and 78% of men use the Internet. In Switzerland, 77% of the population owned one or more computers. 67% of the Swiss had a private Internet connection. Only 18 percent still surf via an analog connection. In contrast, the number of those accessing the Internet via ADSL rose by 21% to 50%. 8% accessed the Internet via ISDN and 19% via cable.

As the surveys presented in Bern on Thursday by the SRG SSR idée suisse research service show, TV and radio usage fell in all three parts of the country. It is unclear whether this is a reversal of the trend or whether the reason lies in the lack of major sporting events. In 2005, the German-speaking Swiss watched an average of 147 minutes of television per day, slightly less than in 2004. In French-speaking and Italian-speaking Switzerland, however, the decline was more pronounced: TV usage in French-speaking Switzerland fell from 173 to 171 minutes and in Ticino from 178 to 175 minutes. TV consumption among the under-25s has also been declining for years, according to the SDA news agency. Radio is listened to less frequently by 25 to 25-year-olds. Nevertheless, 91 percent of the Swiss population listen to the radio every day, with an average of 106 minutes in German-speaking Switzerland. The results for the SRG are also mixed. As already reported, the two Swiss television channels SF1 and SF2 lost market share. Over 24 hours, their share was 33.4 percent (34.5 percent in 2004). TSI also suffered losses in Italian-speaking Switzerland. In contrast, TSR in French-speaking Switzerland and, to a lesser extent, the radio stations were able to increase their share. In German-speaking Switzerland, foreign broadcasters as a whole made slight gains and achieved a market share of 61.8%. Domestic private stations lost ground slightly and achieved a market share of 4.1%.
The fact that viewers spent less time in front of the television in 2005 resulted in a decline in the amount of TV advertising consumed. The average German-speaking Swiss viewer watched 333 minutes of commercials per month, while the average French-speaking Swiss viewer watched 324 minutes.
This is the last time that the SRG SSR idée suisse research service has presented its annual audience research figures. The SRG department will become the independent mediapulse foundation, which will take over the research service as
foundation assets. The employees also transferred to the foundation. The prices and services of mediapulse will also remain the same, according to a press release. The spin-off is necessary due to the new radio and television law.
Television Act (RTVA). Accordingly, the new foundation is under
Supervision by the Federal Department of the Environment, Transport, Energy and Communications (DETEC).