PubliGroupe's confusion of terms
Media Class, PubliConnect, PrintPlus: the many names in the print and online marketing and classified advertising market are confusing. Clarification is needed.
Media Class, PubliConnect, PrintPlus: the many names in the print and online marketing and classified advertising market are confusing. Clarification is needed.
Publimedia Webadvertising (PWA) does the same on the Internet as Publimedia does in print: it offers media planning, placement and booking of online advertising for major clients. PWA also compiles the Publimedia Webadvertising Index, which is based on monthly surveys of investments in commercial advertising on national and international online platforms. www.webadvertising.chPublicitas Webservices (PWS) transfers the print management model to the online sector. It markets websites exclusively and supports website providers in the development of new online advertising formats (most recently: Metropool's "Maxi-Board"). www.p-webservices.ch
PrintPlus is a new contact point for customers who want to run combined national print and online campaigns in the commercial sector. The competence center is based at Publimedia, but works closely with PWA. www.publimedia.ch/printplus
PubliConnect is the counterpart to PrintPlus in the classifieds sector. The new contact point is aimed at key accounts that want to place combined print, online or mobile classified ads. PubliConnect offers direct access to over 2000 newspapers and magazines as well as around 60 Internet portals. The PubliConnect tools are class precursors. www.publiconnect.ch
MyPublicitas is a tool that allows professional advertisers to design, edit and place both print and online classified ads from scratch. It is also possible to save templates - for job advertisements, for example. Customers receive a collective invoice from Publicitas for their bookings. The tool will be incorporated into Class in an expanded form.
Publicitas.ch is a tool that is almost identical to MyPublicitas.ch, but is aimed at the occasional advertiser. Booking is only possible here after advance payment.
PrintOnline (POL) sees itself as a digital data courier through which professional customers, lithographers and advertising agencies can send advertisements to the connected publishers. POL can be used independently of the booking channel and is a joint company of NZZ, Tamedia, Ringier and Publicitas (25 percent each). There is a possibility that POL will one day lose some of its print classified advertising volume to Class. www.printonline.ch
Polas is an additional service provided by PrintOnline upstream of the dispatch process. It enables customers to design their advertisements online on the basis of predefined templates and to manage their logos and addresses. Polas is based on a media and rate database that enables online booking.
Class is a project that aims to offer an industry solution in the classified section from mid-2006 at the earliest. As a booking tool, it offers professional and occasional customers access to all affiliated titles and online platforms. Print, online or mobile ads can be placed individually or in combination via Class. Customers receive their invoice from the provider that gave them access to the Class network. Class itself is not active on the market vis-à-vis advertisers and end customers. Publicitas will be the main shareholder with a 65 percent stake.
Unio and MediaManager are tools offered by P-independent companies. The entire insertion process - from copywriting and design to cross-media booking - can be handled web-based via the publishing solution Unio Palma (Unio). MediaManager, on the other hand, is an online-to-print tool developed by Xmedia that enables the CI/CD-compliant preparation of print advertisements from existing online advertisements. The WhiteLabel-capable MediaManager can be integrated into existing online marketplaces or alternatively obtained with fully functional WhiteLabel marketplaces. Both tools are already available and offer themselves as an alternative to Class. PubliConnect, on the other hand, says that Class will offer much more than the two tools in terms of media database and other capabilities. www.unio.ch, www.xmedia.ch
Markus Knöpfli
Publimedia Webadvertising (PWA) does the same on the Internet as Publimedia does in print: it offers media planning, placement and booking of online advertising for major clients. PWA also compiles the Publimedia Webadvertising Index, which is based on monthly surveys of investments in commercial advertising on national and international online platforms. www.webadvertising.chPublicitas Webservices (PWS) transfers the print management model to the online sector. It markets websites exclusively and supports website providers in the development of new online advertising formats (most recently: Metropool's "Maxi-Board"). www.p-webservices.ch
PrintPlus is a new contact point for customers who want to run combined national print and online campaigns in the commercial sector. The competence center is based at Publimedia, but works closely with PWA. www.publimedia.ch/printplus
PubliConnect is the counterpart to PrintPlus in the classifieds sector. The new contact point is aimed at key accounts that want to place combined print, online or mobile classified ads. PubliConnect offers direct access to over 2000 newspapers and magazines as well as around 60 Internet portals. The PubliConnect tools are class precursors. www.publiconnect.ch
MyPublicitas is a tool that allows professional advertisers to design, edit and place both print and online classified ads from scratch. It is also possible to save templates - for job advertisements, for example. Customers receive a collective invoice from Publicitas for their bookings. The tool will be incorporated into Class in an expanded form.
Publicitas.ch is a tool that is almost identical to MyPublicitas.ch, but is aimed at the occasional advertiser. Booking is only possible here after advance payment.
PrintOnline (POL) sees itself as a digital data courier through which professional customers, lithographers and advertising agencies can send advertisements to the connected publishers. POL can be used independently of the booking channel and is a joint company of NZZ, Tamedia, Ringier and Publicitas (25 percent each). There is a possibility that POL will one day lose some of its print classified advertising volume to Class. www.printonline.ch
Polas is an additional service provided by PrintOnline upstream of the dispatch process. It enables customers to design their advertisements online on the basis of predefined templates and to manage their logos and addresses. Polas is based on a media and rate database that enables online booking.
Class is a project that aims to offer an industry solution in the classified section from mid-2006 at the earliest. As a booking tool, it offers professional and occasional customers access to all affiliated titles and online platforms. Print, online or mobile ads can be placed individually or in combination via Class. Customers receive their invoice from the provider that gave them access to the Class network. Class itself is not active on the market vis-à-vis advertisers and end customers. Publicitas will be the main shareholder with a 65 percent stake.
Unio and MediaManager are tools offered by P-independent companies. The entire insertion process - from copywriting and design to cross-media booking - can be handled web-based via the publishing solution Unio Palma (Unio). MediaManager, on the other hand, is an online-to-print tool developed by Xmedia that enables the CI/CD-compliant preparation of print advertisements from existing online advertisements. The WhiteLabel-capable MediaManager can be integrated into existing online marketplaces or alternatively obtained with fully functional WhiteLabel marketplaces. Both tools are already available and offer themselves as an alternative to Class. PubliConnect, on the other hand, says that Class will offer much more than the two tools in terms of media database and other capabilities. www.unio.ch, www.xmedia.ch
Markus Knöpfli
