Publigroupe strengthens its presence in the Chinese Internet market

 Publigroupe is expanding its online business in China. As part of a strategic alliance, it will acquire a 17 percent stake in Huashang Interactive Media, the Internet division of the Chinese Huashang Media Group.According to a press release issued on Monday, Publigroupe will take over the commercialization of Internet portals for the agglomeration with national advertising clients in Beijing and Shanghai as part of the agreement with Huashang Interactive Media. The agreement also provides for the development of cooperation between Huashang Interactive Media and Publigroupe's technology companies in Switzerland and China. The aim of this cooperation is to transfer and introduce the Internet technologies developed by Publigroupe.
 
 
Huashang Interactive Media is a division of the Huashang Media Group that specializes in the development and operation of internet portals for urban areas. This is a publishing house that publishes regional daily newspapers with a total circulation of around 2 million copies.