Publigroupe takes over Canadian marketer APR
Publigroupe is doubling its business volume in Canada: It is acquiring 70 percent of the share capital of the Canadian company APR Media, which is primarily engaged in the marketing of print and online advertising.
Publigroupe is doubling its business volume in Canada: it is acquiring 70 percent of the share capital of the Canadian company APR Media, which is mainly active in the marketing of print and online advertising. A purchase price was not disclosed. APR Media has an annual turnover of the equivalent of CHF 24 million and, according to Publigroupe, represents numerous leading American publishers of newspapers, magazines and websites. The company employs 12 people. Publigroupe has been active in Canada since 2000 with the company McGown / Intermac. The new acquisition significantly strengthens the company's position in the Canadian market, particularly in the online sector, according to a press release. This step is in line with the objectives of the future Media Sales business segment.
