Publigroupe: Mike A. Weber is the new Head of Strategic Projects
Mike A. Weber is taking on the role of Head of Strategic Projects in Publigroupe's Corporate Development Team, effective immediately.
According to the press release, his main task is to coordinate strategic growth projects in the four business segments or launch new initiatives, particularly in the area of developing digital business models.
Before joining Publigroupe, the 49-year-old was Managing Director of Active Mobile Media at the Goldbach Media Group. Over the past five and a half years, he pioneered mobile marketing services, mobile internet solutions and mobile advertising campaigns for the Swiss advertising industry and developed them into a standard offering. Prior to that, Mike A. Weber gained experience on the advertising client side as CCO at Swisscom Mobile and as Head of Advertising at Migros.
Before joining Publigroupe, the 49-year-old was Managing Director of Active Mobile Media at the Goldbach Media Group. Over the past five and a half years, he pioneered mobile marketing services, mobile internet solutions and mobile advertising campaigns for the Swiss advertising industry and developed them into a standard offering. Prior to that, Mike A. Weber gained experience on the advertising client side as CCO at Swisscom Mobile and as Head of Advertising at Migros.
