Publiconnect launches online marketplace solution

Publiconnect, the business unit of Publicitas, is launching „Publisherconnect,“ a fully integrated online classifieds marketplace solution.

Publiconnect, the business unit of
Publicitas, is launching "Publisherconnect", a fully integrated online
Classified ad marketplace solution. With this solution, all classified ads can be
are covered. There is also a comprehensive connection to the
proven Publicitas systems and processes, as stated in the press release.
means. As a hub between the advertisers and the online and offline
Print media and publishers use a content management system, the
Processing and publication of category advertisements online to print and
Print to online is guaranteed without media discontinuity. Publisherconnect
was created by pooling the resources of the entire PubliGroupe and
is on a par with the current market-leading platforms.
"Classified advertisements generate a significant volume in the
Press advertising. As a universal intermediary, we want to secure this market
and expand it further," the press release quotes Otto Meier, CEO of
Publicitas. Publiconnect adopts the new online marketplace solution in the
The system will go live during the first quarter of 2006. The first partners to sign up are
the St. Galler Tagblatt and the Société Neuchâteloise de la Presse
(limpartial.ch, lexpress.ch, archebdo.ch, lacote.ch) for
Publisherconnect decided.

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