Publicom Study: Crisis in Daily Newspapers
Structural change is posing a major challenge for the news media. But first and foremost, they must help themselves.
This is the result of a recent survey of experts by the media consulting firm Publicom. Users' declining willingness to pay and structural changes in the advertising market are increasingly calling into question the financial viability of journalistic media: Is journalism under threat? What new financing models might be considered?
The experts at the Dolphinarium see less a general journalism crisis than a crisis of the daily newspaper. Other media such as online, radio and television or the Sunday press are far less affected by the developments, they say. However, the need for new financing models is hardly disputed.
The media experts surveyed were almost unanimous in their belief in the industry's self-healing powers. Other options receive significantly less approval. The most likely option is financing through independent foundations. However, there are hardly any supporters of a fee model or even direct state funding. Only the financing of journalistic media by non-media interests, such as political interests, proves to be even less appealing.
Dolphinarium
Under the term Delphinarium, Publicom, which specializes in media research and consulting, regularly publishes the results of a survey of experts. The panel includes more than forty experts from leading media companies as well as representatives from advertising, media journalism, communications science and corporate communications.
