Publicitas and Tamedia agree on new contract
Shortly before the end of the year, Publicitas and Tamedia finalized a new agency agreement. This will allow advertisers to continue booking all Tamedia publications through the Publicitas network. The agreement replaces the previous one, which dated back to 2005.
Shortly before the end of the year, Publicitas and Tamedia signed a new agency agreement. This means that advertising customers can continue to book all Tamedia titles via the Publicitas network. The contract replaces the previous one from 2005. Publigroupe CEO Hanspeter Rohner had already said in June at the Publicitas publishers' conference in Thun that the contract with the Zurich publishing house had been terminated at the end of the year (see
Rohner allows speculation
). At the time, he indicated "that it would also work without Tamedia" if the two could not come to an agreement. According to the press release, the new contract, which was concluded shortly before the start of the new year, takes into account "the further development of the advertising placement business, in particular through new competitors on the Internet" and comes into force on January 1, 2008.
Rohner allows speculation
). At the time, he indicated "that it would also work without Tamedia" if the two could not come to an agreement. According to the press release, the new contract, which was concluded shortly before the start of the new year, takes into account "the further development of the advertising placement business, in particular through new competitors on the Internet" and comes into force on January 1, 2008.
