Publicitas settles cooperation with Bieler Tagblatt and Walliser Bote
Advertisements in the Bieler Tagblatt and the Walliser Bote can once again be booked through Publicitas, effective immediately. After the placement of advertisements for these publishers was suspended in June 2011, the parties have agreed to resume their collaboration.
The Bieler Tagblatt, Journal de Jura, their combination Bijou, all titles of Annoncen Agentur Biel and the Walliser Bote will once again be sold by Publicitas on a non-exclusive basis with immediate effect. Publishers W. Gassmann and Mengis have concluded a new cooperation agreement with Publicitas.
Beat Roeschlin, CEO Publicitas: "Publicitas is delighted to be working with the two media companies again and to be able to offer advertising clients the titles of Gassmann AG and Mengis AG in its portfolio." Commenting on the successful round of negotiations, Marcel Geissbühler, General Manager Media of the publishing house W. Gassmann AG and Delegate of the Board of Directors of the marketer Gassmann Media AG, said: "The new cooperation agreement meets our requirements, is a mutually acceptable solution and increases the availability of our products throughout Switzerland". Kurt Hasen, Chairman of Group Management at Mengis Druck und Verlag AG, emphasizes: "We are delighted that our title is once again listed in the Publicitas tools and databases. This means that advertising customers and agencies once again have the opportunity to plan and book our titles professionally via Publicitas."
