Publicitas: New "Print National" unit headed by Moreno Cavaliere
Moreno Cavaliere will head the new Print National business unit at P, which aims to serve all national print clients from a single source. Stephan Gartenmann, head of Publimedia, is leaving the company.
Publicitas is further streamlining its management structure and consolidating all units responsible for serving national print clients under one roof. The newly established «Print National» unit will be led by Moreno Cavaliere (photo on the left), whose responsibilities include Publicitas Publimedia. At the same time, long-time executive Stephan Gartenmann (photo below), who has led Publicitas Publimedia since 2008, is leaving the company, as P announced on Wednesday.
As head of Print National, Cavaliere assumes responsibility for Publicitas Publimedia, Publicitas Publimag, Publicitas Mosse, Publicitas Publiconnect, and Publicitas SwissPress. He had already been in charge of P Publimag and P Mosse since last summer, which allowed him to familiarize himself with these units as well. Cavaliere, 46, has been with Publicitas since 1982 and has held management positions since 1988.
Cavaliere, together with Tim Dührkoop (Electronic & Interactive), Stefan Bai (Eastern Region), René Gehrig (Central Region), Patrick Cuénoud (Romandie Region), Walter Vontobel (NZZ Media), and Séverine Lago (Project Horizon), as well as the six members of the Media Sales Executive Board, form the management team led by CEO Robert Schmidli, which manages and further develops Publicitas’s business in Switzerland.
As head of Print National, Cavaliere assumes responsibility for Publicitas Publimedia, Publicitas Publimag, Publicitas Mosse, Publicitas Publiconnect, and Publicitas SwissPress. He had already been in charge of P Publimag and P Mosse since last summer, which allowed him to familiarize himself with these units as well. Cavaliere, 46, has been with Publicitas since 1982 and has held management positions since 1988.
Cavaliere, together with Tim Dührkoop (Electronic & Interactive), Stefan Bai (Eastern Region), René Gehrig (Central Region), Patrick Cuénoud (Romandie Region), Walter Vontobel (NZZ Media), and Séverine Lago (Project Horizon), as well as the six members of the Media Sales Executive Board, form the management team led by CEO Robert Schmidli, which manages and further develops Publicitas’s business in Switzerland.
