Publicitas index continues to fall
Due to a lack of momentum among national advertisers, the negative trend of the past months continues.
In November, the Publicitas Index of the
Advertising expenditure in the daily press up 0.1 points to 93.2 points
decreased. This continues the weak negative trend of recent years.
months. It should be noted that despite this decline, the number of jobs
and real estate advertisements have risen remarkably, comments the advertising broker
Publicitas. The volume of occasional advertisements also corresponds to
thanks to the information provided in connection with the last votes.
political advertisements was roughly the same as the previous year's volume. In the commercial
However, as in the previous months, national customers showed advertising
low momentum, which has a negative impact on index performance.
The index of job advertisements rose from 132.8 to 134.8 points.
Its repeatedly positive development reflects the
upswing in the main sectors of the economy and its
representative of the country as a whole, writes Publicitas.
Advertising expenditure in the daily press up 0.1 points to 93.2 points
decreased. This continues the weak negative trend of recent years.
months. It should be noted that despite this decline, the number of jobs
and real estate advertisements have risen remarkably, comments the advertising broker
Publicitas. The volume of occasional advertisements also corresponds to
thanks to the information provided in connection with the last votes.
political advertisements was roughly the same as the previous year's volume. In the commercial
However, as in the previous months, national customers showed advertising
low momentum, which has a negative impact on index performance.
The index of job advertisements rose from 132.8 to 134.8 points.
Its repeatedly positive development reflects the
upswing in the main sectors of the economy and its
representative of the country as a whole, writes Publicitas.
