Publicitas Index with slight increase in April
The automotive sector, telecommunications companies, and the watch industry once again increased their advertising spending in April. The Publicitas Index rose by a total of 0.5 points compared to March, reaching 97.5 points.
The automotive sector, telecommunications companies and the watch industry once again placed more advertising in April. Compared to March, the Publicitas index rose by 0.5 points overall to 97.5 points. The index "logically benefited from additional newspaper expenditure in April", according to the Publicitas press release issued on Friday. In March, the newspaper-free Easter holidays led to a decline.
Job advertisements were also an important pillar of the advertising landscape in the April index. The index of job advertisements stood at 201 points. This corresponds to an increase of 3.6 points. The last time the sub-index was at this level was in March 1999. Real estate advertisements, on the other hand, were less in demand. The sub-index fell by 0.4 points to 83.4 points.
Job advertisements were also an important pillar of the advertising landscape in the April index. The index of job advertisements stood at 201 points. This corresponds to an increase of 3.6 points. The last time the sub-index was at this level was in March 1999. Real estate advertisements, on the other hand, were less in demand. The sub-index fell by 0.4 points to 83.4 points.
