Publicitas index rose in September thanks to elections
In September, the Publicitas Index rose by 0.4 points to 97.6 points compared with the same month last year. Due to the upcoming parliamentary elections, occasional ads in particular are benefiting from massive growth.
The Publicitas Index rose by 0.4 points to 97.6 points in September compared to the same month last year. Due to the upcoming parliamentary elections, occasional advertisements in particular benefited from a massive increase. In addition, job advertisements continue to develop "splendidly", according to Publicitas. The job advertisement index rose by 3 points to 188.9 points in September.
A slight increase in commercial advertisements thanks to advertising investments by local and regional customers also contributed to the growth of the index. The communiqué also states that inserts experienced a marked upturn.
As in August, however, real estate advertisements declined. According to the advertising company, the decline of 1.3 points to 92.4 points is the sharpest since June 2003.
A slight increase in commercial advertisements thanks to advertising investments by local and regional customers also contributed to the growth of the index. The communiqué also states that inserts experienced a marked upturn.
As in August, however, real estate advertisements declined. According to the advertising company, the decline of 1.3 points to 92.4 points is the sharpest since June 2003.
