Publicitas index reaches new low
In August, the Publicitas Index of advertising spending in the daily press fell by 0.2 to 93.5 points.
In August, the Publicitas Index of the
advertising expenditure in the daily press fell by 0.2 points to 93.5 points and
is thus below the previous negative record set in May 2004 (93.6
points). Unlike in July, this time the decline cannot be
partly due to a lower number of expenses than in the
previous year. According to Publicitas, it was rather the
commercial advertisements that reflect the overall development of the market
have had a negative impact. have declined because the
Wholesalers, car importers and telecoms companies are increasing their investments.
have reduced. In contrast, there was clear growth in the
Occasional advertisements thanks to political advertisements in the run-up to the
vote on September 25. Job advertisements also increased slightly.
increased. Their index rose from 130.1 to 130.7 points and thus recorded
continued positive trend since April.
advertising expenditure in the daily press fell by 0.2 points to 93.5 points and
is thus below the previous negative record set in May 2004 (93.6
points). Unlike in July, this time the decline cannot be
partly due to a lower number of expenses than in the
previous year. According to Publicitas, it was rather the
commercial advertisements that reflect the overall development of the market
have had a negative impact. have declined because the
Wholesalers, car importers and telecoms companies are increasing their investments.
have reduced. In contrast, there was clear growth in the
Occasional advertisements thanks to political advertisements in the run-up to the
vote on September 25. Job advertisements also increased slightly.
increased. Their index rose from 130.1 to 130.7 points and thus recorded
continued positive trend since April.
