Publicitas Index: Fewer advertisements placed once again
The Swiss daily press was again able to place fewer advertisements in October. The corresponding Publicitas index fell from 75.7 points in September to 74.3 points.
According to SDA, the advertising agency Publicitas announced on Monday that the downward trend in advertisements appears to be slowing down. However, national advertising customers, in particular major distributors and car importers, are continuing to advertise only very cautiously.
Less marked decline
For this reason, commercial advertisements and inserts fell again.
The number of job advertisements also continued to fall, with the sub-index dropping from 117.0 to 112.1 points. However, after months of decline, the fall was less marked. The two-year decline in real estate advertisements remained unchanged. The sub-index fell from 58.5 to 57.5 points.
Less marked decline
For this reason, commercial advertisements and inserts fell again.
The number of job advertisements also continued to fall, with the sub-index dropping from 117.0 to 112.1 points. However, after months of decline, the fall was less marked. The two-year decline in real estate advertisements remained unchanged. The sub-index fell from 58.5 to 57.5 points.
