Publicitas Index: Accelerated decline in advertising expenditure in December
The index of advertising expenditure in the daily press compiled by Publicitas fell from 91.4 to 89.9 points in December. This means that advertising expenditure fell more sharply than in November.
Advertising expenditure in the Swiss daily press continued to fall in December 2008. The index compiled by Publicitas fell by 1.5 points from 91.4 to a total of 89.9 points in December. This means that advertising expenditure fell more sharply than in November, when a drop of 1.1 points was recorded. There are no signs of an upward trend in the coming months.
The annual average decline compared to the previous year was 8.4 points. According to Publicitas, the poor economic situation is reflected in all advertising categories. The sharpest decline was in real estate advertising. The corresponding sub-index fell by 0.5 points to 69.0 points in December. For the year as a whole, the decline amounted to 22.9 percent. By contrast, job advertisements recorded the biggest drop in November.
However, the worsening situation on the labor market is in turn leading to fewer job advertisements being placed. The job advertisements sub-index fell from 191.4 to 186.5 points in December. For 2008 as a whole, this represents a drop of 4.9 percent. Commercial advertising also continued to decline, although some sectors such as banks made larger investments.
The annual average decline compared to the previous year was 8.4 points. According to Publicitas, the poor economic situation is reflected in all advertising categories. The sharpest decline was in real estate advertising. The corresponding sub-index fell by 0.5 points to 69.0 points in December. For the year as a whole, the decline amounted to 22.9 percent. By contrast, job advertisements recorded the biggest drop in November.
However, the worsening situation on the labor market is in turn leading to fewer job advertisements being placed. The job advertisements sub-index fell from 191.4 to 186.5 points in December. For 2008 as a whole, this represents a drop of 4.9 percent. Commercial advertising also continued to decline, although some sectors such as banks made larger investments.
