Publicitas merges Publishers' Conference and Publimedia Forum

Publicitas is merging its annual industry events Publishers' Conference and Publimedia Forum to form the new "Publicitas Forum", as Werbewoche reported back in May. The marketer has now announced further details about the event: The new Publicitas Forum takes proven elements of the Publimedia Forum, which focuses exclusively on print media, and combines them with new media, according to a press release. The event is aimed at communications experts from advertising clients, publishers and media companies as well as advertising and media agencies.
The event will take place on September 24 in Zurich and on September 25 in Geneva. After the start of the German-language event in Zurich, Stephan Gartenmann (Managing Director, Publicitas Publimedia AG) will give a talk on news from the media. Media and communication theorist Prof. Dr. Norbert Bolz (Technical University of Berlin) will then discuss the linking of media. Finally, Thomas Bargetzi (CEO/Sales Director, Publicitas Switzerland) will outline the new Publicitas on its way to becoming an all-media marketer.