Publicis Modem and Nemos merge
Publicis Modem is acquiring the Zurich-based online marketing agency Nemos GmbH. In return, Nemos Managing Director Pascal Urscheler will join the executive board of Publicis Switzerland. With this move, the agency in Stadelhofen aims to expand its technological expertise in line with Publicis’ global strategy.
Publicis Modem and the online marketing agency Nemos are merging their businesses. Publicis is taking over 100 percent of the share capital of Nemos GmbH, based in Zurich, and will fully integrate the ten employees into its digital division Publicis Modem at the beginning of May. Pascal Urscheler, Managing Director of Nemos, will head the division together with Marion Marxer and will also be a member of the Executive Board of Publicis Switzerland. Nemos specializes in multimedia and Flash programming.
By merging the two companies, Publicis Switzerland aims to expand its technological expertise in the field of digital marketing communications, which is in line with the global strategy of Publicis Worldwide, as the company writes. "The advertising industry is facing far-reaching upheavals - less due to the economic crisis than to the changing media usage towards a digital lifestyle and the new ways in which companies communicate with their customers online", Publicis CEO Fredy Collioud is quoted as saying in the press release.
Publicis Modem's clients in Switzerland include Nestlé, Swiss, UBS, Chocolat Frey, Postfinance, Postmail and Microsoft. The agency was awarded a Cyber Lion in Cannes last year.
By merging the two companies, Publicis Switzerland aims to expand its technological expertise in the field of digital marketing communications, which is in line with the global strategy of Publicis Worldwide, as the company writes. "The advertising industry is facing far-reaching upheavals - less due to the economic crisis than to the changing media usage towards a digital lifestyle and the new ways in which companies communicate with their customers online", Publicis CEO Fredy Collioud is quoted as saying in the press release.
Publicis Modem's clients in Switzerland include Nestlé, Swiss, UBS, Chocolat Frey, Postfinance, Postmail and Microsoft. The agency was awarded a Cyber Lion in Cannes last year.
