ProsiebenSat1 continues to grow
Following its record profit, Germany's largest TV group ProSiebenSat1 wants to continue to grow in the new year. In order to become less dependent on the TV advertising market, the Group intends to further expand its non-core activities.
Following its record profit, Germany's largest TV group ProSiebenSat1 intends to continue growing in the new year. Pre-tax earnings grew by ten percent to EUR 387 million in the 2006 financial year. Revenues increased by just under six percent to 2.1 billion. The aim is to grow faster than the market in 2007, according to an SDA report. In order to become less dependent on the TV advertising market, the Group intends to further expand its peripheral activities. For this reason, the company has just purchased the second largest German Internet price search engine, Billiger.de. However, the purchase price remains unknown. In terms of audience figures, however, the Group's channels lost ground last year and only achieved 29.4 percent in the 14-49 target group (previous year: 30.3 percent). The flagship channel Prosieben suffered the biggest decline. The station's revenues fell by two percent to EUR 737 million.
