ProSiebenSat.1 aims to further increase revenues after record year
The ProSiebenSat.1 television group aims to build on last year's record revenue. In the best-case scenario, annual revenue is expected to rise by up to 6 percent this year to around 4.7 billion euros, the company announced on Thursday.
But that would depend on how the advertising market in Germany, Austria and Switzerland developed. ProSiebenSat.1 wants to increase revenues by 4 to 5 percent a year on its own in the medium and long term.
The Group, known for its TV channels, ended last year with record revenues after taking in significantly more for its advertising units than initially expected - so good, in fact, that they were slightly above pre-Corona levels. As a result, the company's total revenues rose 11 percent to 4.5 billion euros, which it said was the highest ever. At 362 million euros, consolidated net profit was almost two-thirds higher than in 2021. (SDA)
