ProSiebenSat.1 creates another community

ProSiebenSat.1 Media is further expanding its user-generated content business with a stake in the website. In September of this year, the media group acquired a 30 percent stake in the Internet platform MyVideo, as reported by the German industry magazine Werben & Verkaufen. The community portal is to remain largely unchanged. However, marketing is to be handled by ProSiebenSat.1 in future. The TV company also acquired a 30 percent stake in Lokalisten.de. The Internet platform now has over 325,000 members, as the company reports. With this investment, the TV group is further positioning itself in the market for community websites such as MySpace. According to Katja Pichler, Group spokesperson for ProSiebenSat1 Media, further expansion in this area cannot be ruled out.