ProSieben undergoes a gentle facelift
Starting August 13, the German network ProSieben will debut a new look. The network’s promotional clips will undergo a visual change: the program promotion sections will now be separated vertically. The network hopes this will increase viewer attention.
The German channel ProSieben will have a new look from August 13. However, the redesign is gentle: The shape and color of the logo as well as the claim "We love to entertain you" remain unchanged, as Kress.de reports. In contrast, the self-promotional clips have undergone a visual change: the program promotion areas are now separated vertically. On the left is the written information about the program slot and title, on the right the corresponding image. Previously, ProSieben divided the screen horizontally. The new division is intended to attract the viewer's attention. According to ProSieben Marketing Director Malte Hildebrandt, the most important requirement for the redesign was to "convey the innovative power of the brand". The Creative Solutions department of ProSiebenSat.1 Produktion is responsible for the implementation.
