ProSieben launches new TV short magazines
The second channel in SevenOne Media's portfolio plans to launch an editorial programming block in Switzerland on Sundays, following Sat.1 (Switzerland) and its shows «Joya rennt,» «Celebrations,» and soccer broadcasts.
After Sat.1 (Switzerland) and its programs "Joya rennt", "Celebrations" and football broadcasts on Sundays, the second channel in the SevenOne Media portfolio plans to launch an editorial program window in Switzerland. ProSieben (Switzerland) is planning a twelve-minute magazine from Monday to Friday from April. The new Managing Director of Sat.1 and ProSieben (Switzerland), Mike Gut, is responsible for the project. ProSieben wants to cover "the very German-heavy news" at 5.55 p.m. with short magazines that change daily. A cooking show, a dating show and magazines on fashion, trends, lifestyle and going out are planned. The shows will be produced by various freelance producers, "which could also include Ringier TV". The additional program window will be made possible thanks to the new Radio and Television Act (RTVA), which is expected to come into force on 1 April.
Andreas Panzeri
Andreas Panzeri
