ProSieben stops at "Lotta in Love"
The telenovela dream isn't quite over yet: Despite poor ratings, ProSieben plans to air all 200 episodes of the show „Lotta in Love.“.
The telenovela dream is not quite over yet: the private broadcaster ProSieben is continuing its "Lotta in Love" format despite persistently below-average ratings. As things stand, all 200 planned episodes are to be broadcast, as Werben & Verkaufen reports. The series, which was launched at the end of March, competes with ARD's long-running hit "Verbotene Liebe" in the weekday 6 p.m. slot. After a promising start with a market share of more than twelve percent, "Lotta in Love" recently only achieved just under eight percent in ProSieben's important target group of 14 to 49-year-old viewers. ZDF has already announced that it will not be renewing its series "Tessa".
