ProSieben focuses on core competencies with new program

ProSieben wants to bring viewers back this fall and winter with a new program. In the recent past, ProSieben has suffered a loss of audience in the preferred target group of 14 to 49-year-olds, as reported by Werben&Verkaufen and DWDL.de. With a new program, however, ProSieben will "once again reliably offer what the station stands for, and that is quality-conscious, innovative, modern and special television," announced Managing Director Andreas Bartl recently in Hamburg. The channel wants to "strengthen and expand its core competencies", Bartl continued. This includes Hollywood blockbusters on Wednesdays, double feature film programming on Sundays and mystery series on Mondays. Under the motto "We are back", series such as "Lost", "Surface", "Charmed" and "Grey's Anatomy" will return. Heidi Klum enters a new round with her show "Germany's next Topmodel". The new season of the casting show "Popstars" comes in late summer and Katharina Witt curves in her ice skating show "Skating with Celebrities" in the fall. The fun factor is also being expanded: Stefan Raab is staying on the ball with various "TV-Total" events and Christian Ulmen is coming with the crime comedy series "Mr. Soft".
Another new show is "Ox Race", in which celebrities have to remain seated on the back of a steer for as long as possible. The show "Wedding Planner" is booked for Monday evenings and on Saturday evenings it will be "It's Showtime" from August. Jürgen von der Lippe will start with his show "Extreme Aktivity". Oliver Pocher will present the "Big ProSieben Federal Youth Games" and then there will be a 50-year "Brav" gala.
However, it is still unclear how the telenovela "Lotta in Love" will continue, as the series has fallen far short of its target with market shares of between seven and eight percent. The decision is to be made this summer.