"Generating program ideas is not my job"

For a good two months now, she has been in charge of RTL Group Germany, which includes the channels RTL, RTL 2, Vox and
belong to n-tv. This is not exactly an easy undertaking, given that
despite falling advertising revenues in the highly competitive television market
claim. "I have to create an atmosphere in which the employees
have fun at work and are also really motivated," outlines
Anke Schäferkordt one of her main tasks. Through an open and
straightforward management style, she tries to create an environment in which
which can give rise to new ideas. Nevertheless, not every
primetime hour with in-house produced series - because the
could not be financed and would not make much sense:
"At the end of the day, the mix in the program has to be right." More about the
RTL's history and plans for the future, possible side businesses of the
broadcasting group and Anke Schäferkordt's assessments of the Swiss
TV scene in the November 3, 2005 issue of Werbewoche.
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