Private radio stations record loss of reach
Radio saw a slight decline in daily reach during the first half of 2008. The market share of all private radio stations in German-speaking Switzerland fell by 0.9 percentage points from the previous year to 25.4 percent.
In the first half of 2008, radio lost a small amount of daily reach. 90.7 percent of over-15s in German-speaking Switzerland tuned in to the radio for just under 118 minutes a day in the first half of the year. This is 0.5 percent less than in the first half of 2007, according to the half-year figures from Publica Data, and the DRS stations increased their market share by 0.8 percent to 64.6 percent. DRS 3 scored points: its market share rose by 1.4% to 15.8%. DRS 1, on the other hand, suffered a drop of 1.3% and achieved a market share of 38.5%, while the market share of all Swiss-German private radio stations fell by 0.9% year-on-year to 25.4%. Foreign stations, on the other hand, increased slightly by 0.2% to 6.2%. Radio 24, which has a reach of 5.6% and a market share of 2.5%, continues to lead the private radio stations. Energy Zürich improved from third to second place with a reach of 4.4%. It thus overtook Radio Top (4.3%). RSR remains the leaderIn French-speaking Switzerland, the number of radio listeners reached fell by 1.5% to 88.5%. The leading position of Radio Suisse Romande (RSR) remained virtually unchanged, with a reach of 53.7% (+0.1%). The RSR stations thus reached around 1.3 million listeners. The market share amounted to 57%, while private radio stations in French-speaking Switzerland lost a significant amount of reach. Their reach amounted to 49.4% in the past six months, 3.6% less than in the same period last year. The market share of the private stations fell by 0.4% to 23.3% in the same period.
