Pressrelations opens location in Shanghai
Starting March 1, 2022, the Pressrelations Group will expand its international presence with a new office in Shanghai. Alongside Singapore, this is the media intelligence provider’s second branch in the Asia-Pacific region. The China business will be led by Virginia Szu-Hua Chen, Pressrelations COO for Asia-Pacific.
Following the recent opening of new markets in the USA, Switzerland and Austria, the Pressrelations Group is taking a further step towards internationalization with Shanghai in response to the growing importance of the Asian region for its customers. In her role as international interface, Chen is cooperating closely with her US colleague Eric Ziller, Pressrelations COO North-America, with whom she already worked successfully for nine years during her time at PRIME China.
At the new location, Chen and her team offer the full range of monitoring and analysis services, the company writes in a statement. This will serve the specific needs of Chinese and international customers directly on site and in all time zones.
Chen has 17 years of experience in media research and PR consulting, of which she spent over 14 years in China. There, she served Chinese and international brands in the areas of strategic media engagement, consumer insights and social listening. Chen was Managing Director of PRIME China and CEO of Chinese media intelligence company IDR.
