Press Council reprimands SME managers
The Swiss Press Council has instructed the editorial staff of the trade journal *KMU-Manager* to separate paid PR articles from editorial content by clearly labeling them as such in the future.
The Swiss Press Council considers the editorial
of the trade journal KMU-Manager announced that in future paid PR texts with a
to separate it from editorial content. So that
he responds to a complaint that Engeli & Partner Verlag,
publisher of KMU-Magazin, in December 2004. It stated
it that the readership of the KMU-Manager is not in a position to pay
and journalistic information, as both are associated with
identical typography and layout. The
The editorial team will now replace the not generally known
term publicity reportage a clear designation such as advertisement or advertisement
to label PR texts, is the opinion of the
Press Council.
of the trade journal KMU-Manager announced that in future paid PR texts with a
to separate it from editorial content. So that
he responds to a complaint that Engeli & Partner Verlag,
publisher of KMU-Magazin, in December 2004. It stated
it that the readership of the KMU-Manager is not in a position to pay
and journalistic information, as both are associated with
identical typography and layout. The
The editorial team will now replace the not generally known
term publicity reportage a clear designation such as advertisement or advertisement
to label PR texts, is the opinion of the
Press Council.
