Presse Suisse celebrates media diversity
Throughout the month of September 2007, the Western Swiss Publishers' Association, Presse Suisse, in collaboration with nineteen member publications, is organizing a contest at all newsstands in French-speaking Switzerland.
Throughout September 2007, the French-speaking Swiss publishers' association Presse Suisse, together with nineteen member titles, is organizing a competition in all press outlets in French-speaking Switzerland. Together with the distribution company Naville and the independent kiosk owners, the association wants to convince readers of the great diversity of the Swiss daily and popular press. It also aims to raise awareness of the role of newsstand vendors as an indispensable link between press publications and consumers.
Throughout September, newsstand customers will receive a scratch card when they buy a press title. By redeeming the completed scratch cards, customers can win a newspaper or magazine, and there is also a prize draw for a trip.
Extensive advertising space will be made available in the sales outlets. Presse Suisse and the participating publishers are carrying out the campaign designed by the Lausanne agency Tasmanie, which includes advertising material, scratch cards and press advertising.
Throughout September, newsstand customers will receive a scratch card when they buy a press title. By redeeming the completed scratch cards, customers can win a newspaper or magazine, and there is also a prize draw for a trip.
Extensive advertising space will be made available in the sales outlets. Presse Suisse and the participating publishers are carrying out the campaign designed by the Lausanne agency Tasmanie, which includes advertising material, scratch cards and press advertising.
