Premiere will reduce subscription prices

The pay-TV channel Premiere is considering lowering subscription prices in order to prevent subscription losses following the loss of the Bundesliga rights to Arena. As reported by Handelsblatt, Premiere is taking the new competition seriously and intends to announce a response in the form of offers and prices. However, no exact price models are yet available. According to CEO Georg Kofler, Premiere has also not yet completely given up hope of being able to broadcast the Bundesliga after all - via cooperation with Deutsche Telekom and via a streaming offer. Arena, which has the rights for the next three Bundesliga seasons in its pocket, will launch its own pay service on August 11.