Premiere buys youth channel Giga Digital

 
The German pay-TV channel Premiere is taking over the Internet youth channel Giga Digital Television. As announced, it is thus broadening its range of programs in the free-to-air television sector. The youth channel primarily deals with topics from the world of electronic entertainment. The sellers are NBC Universal and the investment companies Cuneo, Wellington Partners and Atlas Ventures. The Premiere spokesperson did not wish to provide details of the purchase price on Friday. Premiere had recently announced its intention to play a greater role in the reorganization of the media landscape. In December, the company acquired just under five percent of the Swiss adult film retailer Erotic Media.