Premiere under pressure in the scramble for Bundesliga rights

Premiere could acquire the rights for the
Bundesliga broadcast, speculates the German press. On
On the fringes of the World Cup draw, the football magazine Kicker wants to know
that there would be "a sensation" with regard to the allocation of rights.
will. By the end of this week, the 35 applicants for the
Bundesliga broadcasting will improve their offers again; on 21.
The decision will be communicated in December. According to rumors
the pay-TV broadcaster Premiere will significantly increase its offering once again when
he does not want to go away empty-handed. According to reports, Premiere has 250
million euros for the rights to pay-TV, as the Frankfurt newspaper
Allgemeine Zeitung writes. Other bidders include the German
Telekom and the cable provider Kabel Deutschland. They would both have
all rights, i.e. for free TV, pay TV and the Internet,
reports the FAZ further. According to Kicker, there are some indications that the
Deutsche Telekom will acquire a large part of the rights and grant sublicenses.
to ARD and ZDF. ZDF also wants to acquire the
broadcast of the two Sunday Bundesliga matches. Until now
the free TV rights are in the hands of DSF. Profit should
the league from this bidding dispute. Kicker estimates that the new
contract in the region of around 500 million euros instead of the current 300
million euros.