Swiss Post takes over Media Data Services

Swiss Post International (SPI), the international division of Swiss Post, is taking over Media Data Services AG (MDS). The acquisition will take retroactive effect from January 1, 2006, Swiss Post announced. Media Data Services is active in publishing management for domestic and foreign press titles. The company's services include the acquisition of new subscribers and reader retention measures using dialog marketing. Its customers include major German publishers such as Gruner & Jahr, Spiegel and Burda. In Switzerland, MDS took over subscriber management for the magazine Saisonküche at the beginning of 2006. The company's turnover in 2005 amounted to around 7 million francs. Swiss Post International takes over the management under the leadership of Managing Director Margrit Mannhart and the 40 employees. MDS will operate as a Swiss subsidiary of SPI under its current name. The site in Kriens will be expanded, the communiqué continues. With this new acquisition, Swiss Post intends to offer domestic and foreign publishers comprehensive end-to-end solutions for newspaper and magazine distribution.